Women Embrace the ‘No Makeup’ Look, Companies Pitch Products to Help

Beauty trendsetters are pushing a very particular look for spring: the bare face. And much to makeup companies’ relief, it takes new products to achieve it. High fashion brands such as Givenchy and Marc Jacobs are putting the stripped-down aesthetic in ads and on runways. Several movie beauty icons— Reese Witherspoon, Jennifer Aniston, Marion Cotillard—braved…